2026-06-05T03:36:30.423Z http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai

ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:3:2720 2015-01-30T10:23:00Z 3

Doktorska disertacija 2006 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/3/2720 S. Dugalić Sport industry in modern economic environement has a very big meaning. It is reflected in a magnitude of sport industry and efforts of some country to bring over better rang if it possible in the international compete. But, if the sport products be correct defined (and to prove oneself) in the market segments, it is necessary to investigate a particular product-line of the broad spectrum of sport assortment. Further, fast development sport industry product was specially contributed by grow expert sport management of sport branch and sport industry. The global market a sport industry is break out and put under limits new dicipline in business philosophy, which respect needs, desires and attitude of consumer, created and developed wishes in emphasis, self-proff and succes through an age, and the surplus of leissure as result of fast industrial and tehnological progress first of all. The outcomes of thesis is by the professional, selectioned literary works from developed country, in the sports and other organizations perceive economic and marketing dimensions for the sake of promoting process formulated strategies which will create satisfy results for all relevant participient of sport industry: sportsman, owner, proffesional manager and stakeholder. The collecting experts konwledge in sport and conducting applied investigation, make rich sport teory and practise with new realization from whom the sport product of Serbia can be adequate evaluate on the global market. The utility outcomes are separate investigated from the other which hasn't quantity form (person satisfaction, prestige, self-proof, national spirit, health and estetic motivation, form character and perform positive attidute toward sucess and vain...). Structure according chapter of thesis The plan of work is exemplary writting perform of logical flow information recieved in the act of investigation, and used experience from foreign literature, will result, except final cause and destination, as basis which could rich deficient domestic bible fund in appliance sport and economic explorer. The main part of thesis is engaged with investigate of human resource and service in sport which are particular produce, sale and use in interaction between consumer and sport organization and by quality of that relation, because it influence to quality of service as result efforts of disposer and user of service. By other words, content of thesis determinate an advance relation with consumer of sport product, as well as managing by quality that service which are delivery in sport. The thesis is concepted so that the received material in the form of text, tables, graphics and drawings, inserted to the abstract, editor's word and the introduction in content part, do the following: O The Origin and Legal-economy Aspects of Sport Management I Management and Sport as Business; Market and Financing II Marketing Mix and Management Strategies in Sport III Strategies of Financing and Effects of Investment in Sport IV Sport Investment and Management Models doctoralThesis Факултет за менаџмент у спорту, Универзитет Алфа, Београд. Маркетиншки и финансијски аспекти стратегије спортске делатности