2026-04-17T17:40:28.739Z http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai

ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:2:9678 2023-11-27T12:02:04Z 2

How does artificial intelligence influence on company’s green intellectual capital? 2023 UDC: 004.896:[338.1:502.131.1 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/2/9678 Petković, M. The research paper investigates the artificial intelligence (AI) influence on company’s green intellectual capital and its components in New York Stock Exchange (NYSE) listed companies in the period od 30th of November until now. A qualitative textual content lexical analyses were done on 8.667 pages and 2.553.016 words. The study identified 3 main outcomes: (1) profitability; (2) green relational capital component; (3) green organizational capital component. The study proves that the biggest US listed companies indexed on S&P 500 index communicate intensively in public discourse about importance of artificial intelligence and its influence on green intellectual capital components. The results provide new insights into importance of AI as a new driver of competitive advantage. article https://doi.org/10.18485/ecologica.2023.30.112.5 30 112 541 548 0354-3285 Ecologica