2026-05-13T16:18:03.924Z http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai

ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:2:8216 2023-10-10T11:16:37Z 2

Role of Marketing and Social Networks in Improving Business Effectiveness 2018 338(497,1) http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/2/8216 http://www.ekonomika.org.rs/sr/PDF/ekonomika/2018/clanci18-3/8.pdf S. Becić M. Stojanović M. Nikolić Modern technologies offer many opportunities to companies everywhere in the world. Marketing’s and manager’s job is to get to know all those possibilities, to know their positive and negative side, put it in context and use it in marketing strategy in order to upgrade business of the company, improve sales effectiveness, and finally, raise revenues and value for all stakeholders. This paper contains data on using social networks and technology in advance in company actions, so informations are firstly collected using Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIn, and other social platforms, and the same networks are used to spread informations about business and products, along with feedback used to correct future actions. Informations gathered can be extremely useful, but some can be recognized as unneeded. The main goal of this paper is to show how social networks influence modern businesses and how they can be used as a part of marketing mix in order to improve business effectiveness. article 10.5937/ekonomika1803077B 64 3 77 88 0350-137x Ekonomika