2026-05-14T14:34:17.617Z http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai

ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:2:7884 2021-02-04T15:39:01Z 2

Creating brand confidence to gastronomic consumers through social networks – a report from Novi Sad 2020 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/2/7884 https://doi.org/10.1108/JPMD-04-2020-0033 T. Gajić M. Radovanovic T. Tretiakova J. Syromiatnikova Novi Sad, as the second largest city in Serbia, is nominated for the European Capital of Culture for 2021. In addition, the city has a rich traditional gastronomic resource base, belonging to over 16 nationalities living in the Vojvodina area (Autonomous Province of Serbia). This study aims to analyze the impact of Instagram, on the choice of catering facility and type of food, and to discover the extent to which it creates confidence to gastronomic consumers and the brand of the product or service. article doi.org/10.1108/JPMD-04-2020-0033 14 1 32 42 1753-8335 Journal of Place Management and Development