2026-05-10T14:44:26.026Z http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai

ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:2:4425 2024-02-05T12:59:29Z 2

Location attractiveness for investments as a competitiveness factor in tourism 2017 338.486 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/2/4425 http://teme2.junis.ni.ac.rs/index.php/TEME/article/view/460/229 G. Dobrivojević D. Pavlović J. Popesku In this paper IPA (importance–performance analysis) is used to assess location attractiveness for investments as a competitiveness factor in Serbian tourism. Based on the theory of Dunning’s eclectic paradigm, regarding locational advantages as a factor for investments, twelve key indicators were selected for assessment by stakeholders in the private and public sectors. The conclusion derived from the analysis implies that Serbia is underperforming in relation to importance of selected indicators. The largest proportion of indicators is classified as the ‘concentrate here’ strategy type in the IPA matrix. The conclusions regarding the importance and performance of indicators allocated to other quadrants (especially ‘low priority’ and ‘possible overkill’) are also significant. This paper establishes the bases for analysis that can help both the public and the private sector to develop strategies for the development of tourism and the competitiveness of Serbia as a tourist destination, referring to investments (locational advantages) as a competitiveness factor. article DOI: 10.22190/TEME1703655D XLI 3 655 671 0353-7919 Teme