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METAMODEL OF A SERVICE-ORIENTED BUSINESS 2016 978-86-7912-628-3 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/2/4141 http://portal.sinteza.singidunum.ac.rs/Media/files/2016/36-43.pdf M. Majstorović D. Regodić G. Grubor In order to maintain their competitiveness or to achieve the desired posi - tion in the dynamic market environment, a vast majority of companies are turning to service-oriented business concepts. These changes require the design of a new business model that will take into account a new business approach. This task presents a great challenge for company managers, who are often burdened with the traditional view on business models. However, in order to facilitate this challenge, the appropriate approach and tools are required. The well-known approaches to development of service-oriented business provide informal and semi-formal tools that can produce ambigui - ties and which give limited possibilities for application of software tools in design. This paper presents service-oriented business as an ontological meta model aimed at solving the above mentioned problem. The developed meta model represents a unique conceptualization and it contributes to a more precise definition of service-oriented business concepts. The paper illustrates one possible application of the developed meta model for creating service- oriented business model of a certain organisation (company) through meta model instance. This application is implemented in an insurance company, life insurance sector. article DOI: 10.15308/ Sinteza-2016 -36-43 1 1 36 43 223582732 Sinteza 2016 - International Scientific Conference on ICT and E-Business Related Research