2026-05-13T16:17:26.928Z http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai

ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:2:3971 2024-02-05T12:59:32Z 2

Tourist Perception as Key Indicator of Destination Competitiveness 2016 338.483:314 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/2/3971 http://teme2.junis.ni.ac.rs/index.php/TEME/article/view/215/153 D. Pavlović Г. Авлијаш Н. Станић The integrated tourist destination product creates the tourist experience, and its improvement contributes to destination competitiveness. Therefore, the tourist experience can be considered as fundamental for destination competitiveness. The aim of this paper is to examine the relationship between the integrated destination product and destination competitiveness. The proposed approach is tested on the example of two destinations in the tourism region of Western Serbia: Bajina Basta and Prijepolje. In order to measure the visitors’ perceptions of destination product, the survey method and t-test statistic were used. The obtained results confirmed a significant difference in the assessment of the integrated product of two destinations, which confirmed the starting hypothesis that the perception of the integrated destination product can be used as an indicator of tourist destination competitiveness. article XL 2 853 868 0353-7919 Teme