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IMPORTANCE OF BUSINESS INTELLIGENCE IN TOURISM 2009 005.94:338.48 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/2/1966 http://www.singipedia.com/content/255-Znacaj-poslovne-inteligencije-u-turistickom-poslovanju A. NJeguš In today’s highly competitive and increasingly uncertain market, the quality and timeliness of an organization’s business intelligence can mean not only the difference between profit and loss but even the difference between survival and bankruptcy. Many organizations are already well equiped to implement successful business intelligence solution which include data warehouse, OLAP, data mining and other business analytics applications. However, many organizations doesn’t use advanteges of BI systems. The reasons could be the lack of understanding of importance of business intelligence in tourism. The paper considers main components of BI solution and displays case study as good example. article 5 2 129 137 1810-8819 Singidunum revija