2026-06-11T00:14:45.276Z http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai

ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:2:11906 2026-04-27T14:09:47Z 2

PSYCHOLOGICAL ASPECTS OF ACCEPTANCE AND USE OF ARTIFICIAL INTELLIGENCE IN MANAGEMENT AND BUSINESS DECISION-MAKING 2026 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/2/11906 http://anale.spiruharet.ro/economics M. Čolović V. Mitić This paper explores the psychological aspects of acceptance and use of artificial intelligence (AI) in management, marketing and business decision-making. Key factors influencing employee attitudes toward AI are analyzed, including trust, perceived usefulness, autonomy, competence, and connectedness. The paper draws on relevant psychological theories such as the Technology Acceptance Model (TAM) and Self-Determination Theory (SDT), and provides an overview of contemporary research on the impact of AI on motivation, psychological well-being and work experience. The aim of the paper is to show how AI can be integrated in a way that article https://doi.org/10.26458/2611 26 1 145 157 2393-1795 Annals of Spiru Haret University. Economic Series