2026-05-06T01:37:32.114Z http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai

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THE FUTURE OF HR IN HOSPITALITY: TECHNOLOGY-DRIVEN HRM PRACTICES 2025 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/2/11657 https://aseestant.ceon.rs/index.php/sjas/article/view/56949 D. Mandić Д. Јечменица Н. Станишић HR has a crucial role in creating and implementing plans to attract, retain, and motivate staff in the highly competitive hotel industry. HR sector is facing labor challenges, including high turnover rates and a shortage of skilled workers. To overcome these obstacles, they need to develop creative strategies that boost both employee engagement and productivity. By optimizing hiring procedures, increasing retention, and personalizing career progression, technology-based HR strategies—such as AI-enhanced recruitment, gamified training, predictive analytics, and digital wellness programs—are revolutionizing workforce management. Predictive analytics enables HR professionals to identify potential departing employees and implement targeted retention strategies, while virtual reality (VR) onboarding and AI-powered performance monitoring enhance the efficacy of training. However, despite these benefits, there are still challenges that must be resolved, such as data privacy concerns, employee resistance to digital adoption, and high initial expenses. Through the effective integration of data-driven technologies and human-centered approaches, hotels may assure long-term success in a rapidly evolving business, increase employee productivity, and improve guest satisfaction. article 10.5937/EJAE22-56949 22 2 11 26 2406-2588 The European Journal of Applied Economics