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Modern management in the function of increasing of health service quality in primary healthcare 2020 005.6:614.2(497.11) http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/2/10405 https://scindeks.ceon.rs/article.aspx?artid=2466-46932001014G A. Gavrilović D. Ugrinov I. Radošević M. Nikolić The Republic Health Insurance Fund is in charge of the management and securing of compulsory insurance, while voluntary insurance can be ensured through private insurance. The subject of this paper is the analysis of the way of introduction and application of modern management in primary, and/or preventive health activity that is identified as the agent of changes in the reform of the health system of Serbia, concerning all its segments and elements that directly influence on providing the health-services (planning - mission identification, goals and strategies, implementation and evaluation), using the examples from practice. Primary health care is an integral, permanent, and comprehensive part of the formal system of health care in all states, and/or it is considered how two basic goals of the healthcare system are balanced - optimization and balance in the distribution of health services through the system of high-quality health management. It is recognized as a potential solution in the functioning of the health care system with the need to shift the focus on the preventive, and/or taking over 80% of total health services that should be provided in primary health care. So the theme of this paper is exclusively current and necessary to determine the level of application of modern management in the institutions of primary health care, as well as to start the processes toward raising the level of the same. article 5 1 2466-4693 Serbian Journal of Engineering Management