2026-05-10T08:02:50.634Z http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai

ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:1:9979 2025-06-17T06:17:35Z 1

Cittaslow - new possibility for the development of small cities in Serbia 2023 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/9979 https://singipedia.singidunum.ac.rs/izdanje/44472-cittaslow--new-possibility-for-the-development-of-small-cities-in-serbia D. Lunić T. Сурла Д. Павловић R. Micera he aim of this paper is to present the significance of the innovative tourism product development, the so-called cittaslow or the slow cities. The paper also aims to show that it is possible to develop such a tourism product in Serbia, which, at the same time, would be a pioneer attempt in Southeastern Europe. The inclusion of a city into the Cittaslow association offers numerous advantages and provides possibilities for the formation of a new tourism product and an entirely new image of a specific tourism destination, whereby the increase in the travel demand for such a place, inevitably ensues. The research subject of this paper is to explore the possibilities of forming a completely new tourism product on the territory of Serbia, the so-called slow cities. Serbia has both places and cities of rich history, culture, customs, and this poses a good way to form a travel destination included in a world association of slow cities, using the existing tourism resources. The research methods to be used in this paper are data analysis and synthesis, statistical data and mapping methods. It is expected that the results acquired through the SWOT analysis and case analysis shall ascertain the possibility of a cittaslow “creation” in Serbia. conferenceObject 103 111 10.15308/Sitcon-2023-103-111 University International Scientific Conference – Managing the future by learning from the past, Contemporary trends in tourism & hospitality