2026-05-13T16:14:38.907Z http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai

ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:1:9800 2025-02-03T12:08:42Z 1

The Importance of Responsive Logo Design Across a Wide Range of Devices on the Web 2016 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/9800 https://portal.sinteza.singidunum.ac.rs/paper/396 A. Mihajlović Ј. Гајић J. Mcintyre М. Таир The aim of this paper is to clarify the significance of using responsive logos on web pages. It aims to bring a more flexible and contextual system of brand identification. This can be done by moving away from strict and inflexible design guidelines. The authors shall attempt to explain why logos in all its variations can be unambiguous memory hooks. Also, we emphasize that they can behave like many other elements in responsive web pages. Contemporary businesses demand adaptation of their content to many sophisticated communication platforms. Among these are the devices with different varying screen dimensions. A responsive logo can be used to build better user experiences across a wide range of devices, thus elevating brand freshness. Having in mind that logos are the key elements of corporate identity and brand positioning, it is mandatory to optimize it for every scenario. It is an element on par with colors or slogans. It can be simplified by applying responsive design principles to individual elements that make out the logo. By removing unnecessary parts in relation to the varying screen size, a clearer and much more readable logo can be arranged. We have built a model for applying responsive design to logos and performed experimental testing in the real environment. conferenceObject 50 55 10.15308/Sinteza-2016-50-55 Conference proceedings