2026-04-17T17:43:41.851Z http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai

ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:1:9496 2023-06-16T12:52:27Z 1

INNOVATION MANAGEMENT: THE ROLE OF SYSTEM THINKING MODELS IN BUSINESS MODEL INNOVATION 2023 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/9496 T. Papić T. Jere Jakulin Systems thinking models offer a systematic way of thinking for increased understanding, innovativeness, and more effective work to management leaders. Today systems thinking models have been combined with business models or business model innovation (BMI). The role of the system thinking model might be crucial in BMI development as a complex management task. To prove the promising role of system thinking models in BMI research, we have reviewed the literature on systems theory, system thinking models, and business model innovation and identified a system thinking approach. The systems thinking approach offers a framework for understanding complexity, dynamic change, and sophisticated modelling technology associated with learning environments. This paper aims to contribute to BMI complexity by introducing systems thinking tools such as system dynamics (SD) and causal loop diagrams (CLD) to provide adequate decision support for management. One of the crucial things for innovative management is the feedback that could overcome problems of the system and innovation project boundaries, namely the balancing loop. A negative or balancing loop spreads the light on the system's behaviour and enables management to make innovative and sustainable decisions. The application of this system thinking tool to BMI is illustrated in a model of a dynamic diagram of a qualitative cause-and-effect system. The key finding is that systems thinking models and tools could provide the flexibility to manage innovation, complexity, and uncertainty in innovation management more successfully. conferenceObject XXIV Yasin (April) International Academic Conference on Economic and Social Development