2026-05-10T08:02:56.037Z http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai

ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:1:8845 2022-06-01T16:39:12Z 1

The presence of Serbian Travel Agencies on Social Media: An Overview 2022 978-953-59508-9-9 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/8845 M. Obradović A. Panić A. Obradović Most tourism-related business entities have faced significant challenges in the previous two years as a result of the global COVID-19 virus pandemic. The pandemic caused undeniable social and economic disruptions, but it also compelled corporate decision-makers, not just in the tourism industry but also in other areas of the world economy to modify their operations and adapt to the new scenario. These changes have had an impact on, among other things, the organization of business and marketing operations of travel agencies, which are still feeling the consequences of the crisis despite some liberalization in terms of people’s travel. The pandemic issue has accelerated changes in the way businesses communicate with tourists, including the increased use of social media in modern business. This paper will present an overview of the existence and activity of travel agencies in the Republic of Serbia that utilize social media platforms as part of their communication strategy and approach. Keywords: business communication, travel agencies, tourism industry, social media conferenceObject 415 425 PILC 2022 PAR International Leadership Conference