2026-05-12T10:47:03.802Z http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai

ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:1:7283 2025-02-03T12:08:42Z 1

Contribution to the Strategic Positioning of the Largest Orthodox Church in the Balkans – Case Study St. Sava Church 2019 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/7283 В.С. Шарић J. Гајић И. Брдар С. Черовић И. Стаменковић Regarding the current situation, the capacities for the promotion of religious tourism in Serbia are currently being set up, with a special focus on visiting the largest Orthodox Church in the Balkans, namely St. Sava Church. The analysis of visitor motivation is the basis for designing additional offers and creating richer and more substantial visitors’ experience. The interpretive approach in exploring the attitudes of all stakeholders (Orthodox Church, National Tourism Organization of Serbia, Tourist Organization of Belgrade, local community representatives, administrative bodies, public institutions, and others), allow us to grasp the overall context as a basis for making solutions that would benefit the whole society and positioning St. Sava Church better. The aim of this paper is to point out some of the possible directions for the development of Serbian religious tourism and more active exploitation of potentials in this complex, rich, and dynamic field. conferenceObject 11th Annual International Religious Tourism and Pilgrimage Conference. IRTP, Belgrade