2026-05-22T05:58:06.217Z http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai

ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:1:7047 2019-05-30T11:29:39Z 1

Measuring influence of Facebook pages 2015 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/7047 М. Јоцић Đ. Obradović З. Коњовић In this paper we propose a method for determining measure of influence of Facebook pages. Three characteristics of a Facebook page are measured: total number of fans of Facebook page, activity of Facebook page (frequency of posting) and post engagement of fans (weighted sum of number of likes, comments and shares) per post. Fuzzy approach is used to describe and determine measure of influence of Facebook pages. Finally, the paper presents results (influential and non-influential Facebook pages refined based on page category) obtained by combining these three measures and querying the 1.3 million Facebook pages large database. conferenceObject 43 48 5th International Conference on Information Society Technology and Management, ICIST 2015