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Building Successful E-Commerce Solution for Small and Medium Businesses to Enter the Global Market 2012 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/664 http://icbef.ugd.edu.mk/dok/en/book.pdf M. Lutovac Small and medium enterprises (SMEs) are the most important economic components in economy of developing countries. Today is commonly adopted to use e-business and electronic commerce solutions by SMEs. Small companies are gaining a competitive advantage by using the Internet for direct selling and for communication with suppliers, customers, partners, and competitors thus yielding better customer service, greater effi ciency, and improved products. The strategic goal is entering into new markets without harming or cannibalizing brick and mortar operations. According to market-data fi rms, most consumers use the Internet even more than TV. Wrong strategic decisions on how to enter the market using Internet were fatal to many companies. Internet presence is unavoidable issue in marketing audit checklist in SWOT analysis and strategic decisions on determine goals and objectives. On the other hand, many entrepreneurs believe that Internet access is impractical, expensive, or unaff ordable for SMEs. conferenceObject 26 27 ICBEF, Macedonia, ISBN: 978-608-4504-88-7