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CAN WE RELY ON INTERNET DISTRIBUTION SYSTEMS’ RATING? A CASE STUDY OF BOOKING.COM AND HRS.COM 2016 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/6454 www.sitcon.singidunum.ac.rs М. Кнежевић Д. Боровчанин В. Џамић Travel industry has experienced huge transformations, mainly trig-gered by rapid technological advancements. (Poon, 1993; Sheldon, 1997). Yet, these changes are never-ending and occur almost every day on a glob-al scale. However, if we decide to single out the most important change in the tourism and hospitality fi eld, it would defi nitely be the introduction of the Internet distribution channels, as suggested by some authors (Kang et al., 2013). At the moment, they are taking control over individual reserva-tions, mainly due to their emphasis on providing the best available rate. Th is best available rate, however, pushed the hotels into a stronger com-petition on the market, almost threatening to take control over the room pricing from hoteliers to IDS. Many authors, like Carrol and Siguaw, have dealt with the ways in which IDS changed the travel industry (Carroll & Siguaw, 2003). Others attempted to determine the level to which the hotels became dependent on IDS, while some went even further and explored the correlation between the hotel rating and guest comments and their eff ects on profi tability (Ye et al., 2009). Nonetheless, little has been said on the signifi cant diff erence between guest behavior concerning diff erent IDS. If we already know how important guest ratings are, then the diff erence in their rating on several IDS can consequently aff ect the overall hotel perfor-mances. Furthermore, the market pressure and competition have triggered (15) (PDF) Can we rely on internet distribution systems’ rating? A case study of booking.com and hrs.com. Available from: https://www.researchgate.net/publication/310624190_Can_we_rely_on_internet_distribution_systems'_rating_A_case_study_of_bookingcom_and_hrscom [accessed Jan 30 2019]. conferenceObject 83 86 10.15308/Sitcon-2016-83-86 SITCON 2016