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Marketing of Serbia as a tourist destination, Tourism in Europe: the 1992 conference, Durham, UK 1992 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/5513 https://www.cabdirect.org/cabdirect/abstract/19921850120 O. Bakić J. Popesku Tourism development in Eastern European countries experienced an increase in growth in the 1950s and particularly in the 1960s. This paper documents the growth of tourism in Yugoslavia up until 1989 when political unrest in the country caused visitor flows to decline. Anticipating renewed interest in Serbia as a tourist destination after the cessation of conflict, attention needs to be given to formulating marketing plans. This paper proposes a general marketing framework. It begins by describing the tourism product and the attractiveness of the country as a destination. It then outlines the strengths and weaknesses of the industry in terms of products and market areas. The development of tourism in Serbia is considered a priority but progress has been hampered by inadequate and changing economic policy measures, an unfavourable attitude towards the private sector, and an inadequate variety of accommodation and other facilities. Positioning Serbia's tourism product should consider that: the image of Serbia in the world tourism market is still not well defined; foreign tourists choose Serbia primarily because of its cost; separate characteristics of the tourism product cannot be used as a basis for positioning; and the diverse nature of the tourism product means that possibilities exist for the development of numerous forms of tourism. conferenceObject Tourism in Europe: the 1992 conference, 8-10 July 1992,