2026-06-10T09:01:02.178Z http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai

ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:1:5400 2017-06-16T14:57:01Z 1

Analysis of the Religious Tourist Sentiments 2017 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/5400 http://sitcon.singidunum.ac.rs/2017/wp-content/uploads/sites/4/2017/06/SITCON-2017-AGENDA.pdf A. NJeguš В. Јовановић The purpose of this paper is to discuss how analytics tools can help in better understanding of religious tourist sentiments, especially when using religious tourism services. Today, information technologies (IT) are widely used in every segment of tourism, and have become its integral part. The benefits of IT usage in tourism are numerous, however in this paper the focus is on applying sentiment analysis in religious text. The first part of the paper discuss how tourism has changed overtime under the influence of IT computing. The second part presents the relationship between tourism, religion, learning and IT. Finally, the process and techniques of sentiment analysis are explained, as well as its application on religious text from five basic religious books. The results show that sentiments, such as trust, joy, fear and anticipation are dominant in Bible. conferenceObject 1 6 Proceedings of Singidunum International Tourism Conference - 2017: Religious Tourism and the Contemporary Tourism Market