2026-05-12T02:41:51.547Z http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai

ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:1:4378 2023-09-22T11:53:19Z 1

THE ROLE OF INFORMATION AND COMMUNICATION TECHNOLOGY IN GUEST SATISFACTION ANALYSIS IN HOSPITALITY 2016 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/4378 http://portal.sinteza.singidunum.ac.rs/Media/files/2016/582-588.pdf С. Черовић М. Кнежевић D. Borovčanin The aim of this paper is to demonstrate the extent to which information and communication technologies (ICT) are used in the analysis of hotel guest satisfaction in Serbia. Moreover, this paper examines modern solutions in the field of ICT and benefits that they are providing for hotel managers. We started by analyzing theoretical background which considers the influence of IT on hospitality, following the research that was conducted on the level of ICT implementation in the analysis of guest satisfaction in hotels in Serbia. In addition, we wanted to show that the usage of ICT in this domain is much more rational regarding some major economic principles such as efficiency and profitability. conferenceObject 582 588 10.15308/Sinteza-2016-582-588 Sinteza 2016