2026-06-11T06:55:36.455Z http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai

ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:1:4102 2016-06-09T15:17:51Z 1

The Effects of Hotel Website Stimuli on Customer's Cognition, Emotion and Intention: Based on Extended SOR Model 2016 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/4102 http://portal.sinteza.singidunum.ac.rs/paper/467 A. NJeguš Р. Живковић L. Ilijevski The research objective of this paper is to identify and verify the effects of the hotel website stimuli on users’ emotions and behavioral intentions by applying the extended Mehrabian and Russell’s Stimulus-Organism-Response model. Based on online survey, the findings are that website design has significant impact on service quality perception. Hotel interior produce higher PAD emotions than hotel exterior. However, the users’ emotions are affected by an additional factor - hotel reputation, that is not previously considered under SOR model. conferenceObject 492 496 10.15308/Sinteza-2016-492-496 Proceedings of International Scientific Conference on ICT and E-Business Related Research