2026-05-19T14:27:46.964Z http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai

ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:1:3930 2016-01-29T20:34:55Z 1

Challenges and Opportunities of Big Data Analytics in the Hotel Industry 2015 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/3930 A. NJeguš В. Јовановић М. Веиновић Big Data Analytics has attracted a lot of attention from academia and industry. Vendors of enterprise solutions are competing in the development and implementation of such systems in any sphere of business, including telecommunications, banking, hospitality and others. However, most companies still do not understand the importance of these systems and their impact on the profitability and competitiveness. In this paper, modern concepts of big data analytics, with a focus on trends in information technologies and Sentiment Analysis, have been primarily explained. Furthermore, a case study of represented systems has been demonstrated using Pandora system. The aim of this paper is to expand the awareness and use of these systems in the hotel industry. conferenceObject Proceedings of X International Scientific Symposium organized by Association of Hoteliers and Restaurateurs (HORES)