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ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:1:3817 2015-12-02T19:03:39Z 1

COMPARATIVE FINANCIAL ANALYSIS OF BUSINESS OPERATIONS OF HOTEL COMPANIES IN A SPA AND MOUNTAIN TOURISM CENTER OF THE REPUBLIC OF SERBIA- INVITED PAPERS 2015 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/3817 N. Jovanović M. Jovanović N. Jovanović For the proper positioning and gaining a competitive advantage, hotel and tourist companies need to continuously invest in the existing and new capacities and other elements of the offer. Therefore it is essential that companies have a clear understanding of their current financial situation and market positions and to know their strenghts and weakness for further development. The accounting analysis of the balance sheet and income statement, gives a picture of the financial situation and suggests further steps with regard to the financial strategy. By comparative reviewing of accounting reports for 2010, two hotel companies operating in the spa and mountain tourist center on the territory of the Republic of Serbia and with their ratio analysis, certain financial indicators were identified which point to the fact that the financial operations of tourist companies in the observed period has been aggrevated. Financial indicators are still more favorable with the companz that has lower fixed costs and a clearly defined orientation towards the affirmation of health or medical tourism. conferenceObject 125 134 ISBN 978-86-83573-58-5 Zbornik COBISS.SR-ID 217615628