2026-05-10T22:54:29.508Z http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai

ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:1:3186 2015-07-19T10:03:10Z 1

Innovations, smart specialisation and regionalisation – key approaches for strengthening competitiveness in tourism 2015 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/3186 http://portal.synthesis.singidunum.ac.rs/Media/files/2015/Sinteza-2015.pdf J. Popesku Competitive position of tourism industry and tourist destinations is a key issue for defining the tactical and strategic approach to the operations on the tourism market. Competitive position of Serbia as a tourist destination can be assessed as unsatisfactory according to the results achieved, particularly on the international market, and to relevant indicators. The paper emphasizes the importance of three key contemporary approaches to strengthening the competitiveness of tourism. It is about a joint functioning of innovations and smart specialisation, and their influence which can be properly formulated within the selected region. Regions should designate the areas in which they have a competitive advantage, and for these areas, on the basis of smart specialisation, they should encourage and promote innovations. The process of Serbia's accession to the European Union will involve also the harmonisation with the strategies and measures that are in use within the EU in order to strengthen competitiveness. Review and facing with the key approaches to strengthening the competitiveness of tourism, done in the right time, is therefore an important step towards a comprehensive and serious approach to the creation of new and more sophisticated basis for improving the competitive position of Serbia on the international market. conferenceObject 513 515 10.15308/Synthesis-2015-513-515 Synthesis, International scientific conference of IT and business related research