2026-05-09T15:45:50.068Z http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai

ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:1:3154 2025-02-03T12:08:42Z 1

Market Research for Creating Current Account Balance Equilibrium, SINTEZA - Singidunum University International Conference 2015 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/3154 Н. Кордић Ј. Станковић Ј. Гајић The long-term balance of payments and current account balance could be achieved by adequate development policy and rational use of production resources. In order to improve the domestic production and export competitiveness, it is necessary to include marketing activities when creating new investment programs, by using the opportunities and reducing weeknesses that affect economic development. Market research precedes the planning process and foreign trade business activities. Also, market research provides an insight into the needs and possibilities in the market, with the aim of establishing export-import equilibrium. When creating export business plan, it is of vital importance to be competitive in terms of pricing, quality, distribution channels, payment modes and promotion of goods and services. According to these requests, it is necessary to carry on with the organized and continuous market research, which is crucial for defining marketing strategies to be used in export stimulation and enhancement. conferenceObject 594 598 10.15308 SINTEZA - Singidunum University International Conference, April, 2015