2026-06-04T23:05:15.621Z http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai

ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:1:2715 2016-03-11T14:00:02Z 1

Sportski proizvodi i sportski biznis [Sports Products and Sports Business] 2013 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/2715 http://www.fms.rs/wp-content/uploads/2013/03/Zbornik-9.pdf http://www.fms.rs/wp-content/uploads/2013/05/Program-rada-dopunjeno.pdf S. Dugalić This paper is based on the assumptions that: 1 / the theory and practice of sports management in Serbia is developing at a significant and rapid rate; 2 / the management of sports products is required to ensure the efficiency of sporting and economic resources (talent, infrastructure, capital), 3 / the designation of products in sport is delicate, 4 / attaining an understanding of sports business is dependent on the theoretical and methodological approach of conceptualizing sports products. This study highlights: perspectives, the importance of sports products, the complex understandings surrounding them, and the necessity for sports managers to acquire competencies through insights into the problems surrounding sports business. Defining sports products is complex, and creating strategies for managing them difficult, each of which affect the sports business. The subjects within this paper are: sports products, the range of products, the manufacturers of these products and the strategies through which requirements are aligned with the management of facilities and organizations, on the grounds of good sporting practice. Sport products are used in training, competitions, festivities and within other sporting activities; they can be sold, repaired and delivered within a sports facility (an environment which gives a unique value to each individual product, as well as the products as a whole - a'' packaged'' range), and together with other (non-) tangible products, making it a unique platform for the sports business. conferenceObject 41 52 10.13140/RG.2.1.2820.7765 Conference Proceedings 2