2026-05-09T20:07:43.551Z http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai

ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:1:2658 2014-12-24T10:10:39Z 1

Internally Generated Goodwill Assessment: Contemporary Times Requirement or Not? 2014 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/2658 http://finiz.singidunum.ac.rs/portal/2014/internally-generated-goodwill-assessment-contemporary-times-requirement-or-not/ З. Петровић D. Stefanović М. Милојевић Н. Станић Internally generated goodwill (IGG) is an asset that can significantly contribute to the business success of companies. Its value may be very high, although it is not visible directly in the financial statements. IGG value assessment is important not only for companies’ owners and managers, but for all external financial statements users as well, and above all potential investors. Considering that accounting standards do not allow presentation of IGG as an asset in balance sheet, reliance on the financial statements in which IGG is not recognized as an asset can mislead users of the financial statements about the company’s value and some financial ratios regarding the company’s financial position. However, there are methods for IGG approximate value assessment (especially brand) – the value which is sufficiently reliably estimated for the purposes of business decision-making, but not reliable enough for accounting recognition of IGG as an asset in the balance sheet. conferenceObject 81 84 10.15308/finiz-2014-81-84 Book of Proceedings, Singidunum University International Scientific Conference: Financial Reporting Function of the Corporate Governance