2026-05-21T14:23:35.403Z http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai

ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:1:2550 2015-02-05T11:36:25Z 1

The Usage of the Internet among Men and Women in Serbia 2014 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/2550 http://portal.sinteza.singidunum.ac.rs/Media/files/2014/295-297.pdf S. Alčaković B. Čavić V. Bošković According to the official statistics from Serbian Bureau of Statistics, more than one half of the population have the Internet and more than one half of the population have used the Internet in the last three months. When it comes to more specific statistics, 48.64% of those users are male, and 51,31% are female. Therefore, we must not neglect the fact that there are gender differences in wishes, needs and activities, as well as the differences which might be noticed in the Internet usage. This paper represents the difference between men and women regarding the Internet usage, the purpose of the Internet usage (news, sport, entertainment, social networks, online shopping), as well as the difference in time management online. The aim of the paper is to create more effective marketing campaigns and offer better products and services according to the needs of both men and women which have to be perceived separately and understood thoroughly conferenceObject 10.15308/sinteza-2014-295-297 Zbornik radova "Sinteza 2014"