2026-05-05T14:36:48.061Z http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai

ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:1:1716 2023-09-22T11:53:52Z 1

Strategijsko planiranje turističkih preduzeća 2006 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/1716 S. Čerović The core of the formal strategic planning is in the systematic identification of the opportunities and threats in the future perspective. Opportunities and threats, combined with other relevant organisation’s information (strengths and weaknesses), are the basis for reaching better decisions, in order to take advantage of the opportunities and to avoid the threats. Strategic planning is a process that starts with the establishing of the organisational goals, more exactly, with the aiming of the organisation by: a vision, a mission and development goals. Therefore, in the contemporary conditions of the tourism enterprises’ operations it is inconceivable, especially having in mind the changes and turbulences on the tourism market, not to apply comprehensively this management technique. The task of this work is to point out to the phases and processes of the strategic planning in tourism enterprises. conferenceObject 179 189 Strukturne promene i demografska kretanja zemalja june Evrope