2026-07-18T01:24:46.402Z http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai

ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:1:12099 2026-07-10T07:46:04Z 1

IT IN THE ENTREPRENEURSHIP MANAGEMENT OF SPORTS COMPETITIONS, SPORTS VENUES AND SAFETY MANAGEMENT OF THE OLYMPIC GAMES 2026 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/12099 https://portal.sinteza.singidunum.ac.rs/Media/files/2026/Sinteza-2026.pdf И. Радошевић M. Milovanović Information technologies have become indispensable for any entrepreneur who wants to invest in the sports industry through sports competitions at the biggest global sports event, the Olympic Games. Wearable sensors and artificial intelligence cameras enable the collection of a wide range of data. The IT sector is responsible for efficiently managing the organization of sports competitions, contributing to global media presence, raising interest and popularity of sports, and achieving record profits. Entrepreneurship and sports competition management involve the organization with the initiation of new profit realization, focused on novelties in the form of innovations, the satisfaction of both participants and the audience itself, and raising the brand and media visibility. The aim of the research is to show the connection between IT and the sports industry, and the impact of new technologies on the development of sports. In the paper, we used descriptive methodology to compare the development of sports and their benefits. IT facilitates obtaining data on budgets, and infrastructure, which includes sports venues as supporting facilities, organization of sports competitions, transport, and logistics. Investing in sports venues at the Summer Olympic Games represents a long-term solution for sports development in the host cities if they are strategically planned and made with multi-functionality, long-term sustainability, and financial profitability. The impact of entrepreneurship in sports can best be seen in the investment in sports venues, although there is a danger that the investment in sports venues will not pay off after the sports competitions are over. conferenceObject 513 519 10.15308/Sinteza-2026-513-519 SINTEZA 2026 INTERNATIONAL SCIENTIFIC CONFERENCE ON INFORMATION TECHNOLOGY, COMPUTER SCIENCE, AND DATA SCIENCE