2026-07-07T00:56:17.379Z http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai

ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:1:12067 2026-06-24T19:18:42Z 1

THE ROLE OF DIGITAL INTELLIGENCE IN THE CREATION AND IMPLEMENTATION OF DIGITAL STRATEGIES 2025 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/12067 https://eee-conference.com/wp-content/uploads/2025/12/EEE25_Confenece_Proceedings_Vol2.pdf M. Marković Blagojević M. Veinović N. Radić Digital transformation has become a key prerequisite for maintaining organizational competitiveness, and the success of this process largely depends on the synergy between digital strategies and digital intelligence (DQ). While digital strategies define the direction and manner of technology use, digital intelligence encompasses a set of technical, cognitive, and socio-emotional competencies that enable their productive, ethical, and secure application. The paper is based on desk research methodology and secondary analysis of relevant literature. The analysis has established that a high level of digital intelligence significantly contributes to all phases of the digital strategy life cycle – from creation and implementation to evaluation and optimization. Organizations that invest in the development of DQ competencies record faster integration of new technologies, higher ROI, and more sustainable digital transformations in the long term. Challenges such as resistance to change, cyber security risks, and regulatory gaps have also been identified, as well as global trends confirming that digital intelligence will become a key competitive advantage in the era of generative artificial intelligence, the metaverse, and quantum technologies. Based on the conducted analysis, recommendations for the integration of DQ into the digital transformation process have been proposed, emphasizing the need for global standards and further research on the impact of new technologies on the development of digital competencies. conferenceObject 320 330 10.5937/EEE25062M 14th Internatonal Scientfic Conference Employment, Educaton and Entrepreneurship, Conference proceedings V2