2026-05-18T03:02:26.942Z http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai

ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:1:11739 2025-12-09T15:52:46Z 1

Psychological aspects of acceptance and use of artificial intelligence in management and business decision-making 2025 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/11739 M. Čolović V. Mitić This paper explores the psychological aspects of acceptance and use of artificial intelligence (AI) in management, marketing and business decision-making. The key factors that influence the employee attitudes towards AI are: trust, perceived usefulness, autonomy, competence and connection. The paper relies on relevant psychological theories such as Technology Acceptance Model (TAM) and Self-Determination Theory (SDT), and provides an overview of modern research on the impact of AI on motivation, psychological well-being and work experience. The main goal of paper is to show how AI can be integrated in a way that supports psychological safety and professional development of employees. Keywords: artificial intelligence, psychology, management, motivation, trust, wellbeing. conferenceObject International Conference ICESBA 2025 - ARTIFICIAL INTELLIGENCE-DRIVEN TRENDS IN MANAGEMENT, MARKETING, ACCOUNTING, BUSINESS ECONOMICS, AND LAW