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The importance of business intelligence for business in marketing agency 2016 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/11681 https://www.researchgate.net/publication/306375077_The_importance_of_business_intelligence_for_business_in_marketing_agency P. Dakić A. Todosijević M. Pavlović Business intelligence aims to promote and improve the decision-making process based on potential information that is hidden in transactional systems. The decisions made in marketing, refer to the detailed analysis of data collected from the information systems of the agency. Where the decision will not be made automatically, without necessary earlier analysis for decision-making pearson to decide. This paper analyzes systems of business intelligence from the aspect of the marketing agency as well as problems that may arise during the development and implementation of this system. conferenceObject 466 472 10.13140/RG.2.1.2490.3289 https://www.researchgate.net/publication/306375077_The_importance_of_business_intelligence_for_business_in_marketing_agency