2026-05-05T18:53:20.105Z http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai

ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:1:11446 2025-06-15T16:19:26Z 1

AI And Cybersecurity in E-Commerce: How AI Integration Affects Data Protection 2025 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/11446 https://portal.sinteza.singidunum.ac.rs/paper/1042 E. Jovanović M. Veinović M. Jovanović Every day, artificial intelligence sets significant innovative changes in all fields. Technological innovations introduced by AI have a positive effect on the protection of users in cyber security. Using data analysis, AI can quickly recognize threats and identify signs for early intervention. AI has a crucial role in protecting user accounts, detecting illegal transactions and preventing financial fraud in the sphere of e-commerce. Despite all the benefits, the use of artificial intelligence also brings problems, such as false positive results resulting from errors of the machines themselves, and high implementation costs. The fact that must not be ignored is that the human factor is still crucial despite everything. The paper focuses on exploring the application of artificial intelligence in e-commerce cyber security, particularly in the detection of suspicious transactions. An experimental model of Random Forest machine learning algorithms was used to evaluate suspicious transactions in e-commerce. The paper highlights the advantages and challenges of applying AI, emphasizing the importance of integrating intelligent systems and human analysis, which achieves effective and safe protection of the digital space. conferenceObject 241 246 10.15308/Sinteza-2025-241-246 Proceedings