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ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:1:10262 2024-11-11T08:43:00Z 1

An example of implementation CRM in the banking sector 2018 ISBN: 978-86-7672-309-6 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/10262 http://www.tfzr.uns.ac.rs/iizs/files/ezbornik2018.pdf J. Perišić M. Milovanović Z. Božilović I. Petrović R. Getman M. Ristić : In this work, we have presented basic characteristics, goals, strategies, elements and an example of a CRM (Customer Relationship Management) application in banking sector. Many businesses such as banking industry realize the importance of CRM and its potential to help them acquire new customers retain existing ones and maximize their lifetime value. CRM is a business strategy designed to reduce costs and increase profitability by increasing client loyalty. This paper provides an example of a implemented CRM application for banking industry. The CRM process includes creating a data base with the data necessary for interaction between a bank and a client. Also, CRM application has been implemented for the purpose of the paper. In this work we presented the advantages and disadvantages of the CRM application as well as the possible solutions of existing problems in this field of study conferenceObject 322 327 2018 VIII International Conference Industrial Engineering and Environmental Protection,Technical faculty "Mihajlo Pupin" Zrenjanin, University of Novi Sad, , Zrenjanin, Serbia