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The Leader-Follower Relationship and Their Participation in the Strategic Management of a Company - Research in the Leader's and the Follower's Attitudes 2019 Proceedings of the 34th IBIMA conference, ISBN: 978-0-9998551-3-3, ISSN: 2767-9640 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/10067 https://www.researchgate.net/publication/348356597_The_Leader-Follower_Relationship_and_Their_Participation_in_the_Strategic_Management_of_a_Company_-_Research_in_the_Leader's_and_the_Follower's_Attitudes M. Ilić S. Jokić M. Ranković S. Anđelić According to one of the definitions that were determined by Northouse in 2010, leadership is a process within the framework of which an individual – the leader in this case – exerts an influence on the follower, i.e. a group, so as to achieve organizational and common goals. Leadership is implemented through the relationship between the leader and the follower since, in this process, the leader is the one to use his powers to provoke changes in the follower. Leaders use different sources and instruments in order to be able to mitigate risk and uncertainty in business doing, suggesting that there are no absolutely right or wrong solutions, i.e. there is no perfect success formula. Due to the complexity of the market, relations and terms and conditions of business doing, solutions are frequently not obvious and the inclusion and interactivity of different sources whose synergetic effect creates a potential for creating creativity, learning and useful organizational changes based on them is required. The research study was carried out from February 1, 2019 to May 1, 2019. The surveys were sent via email and Facebook to the users in the territory of the Republic of Serbia. A total of 108 valid surveys filled out by the leaders and 168 filled out by the followers were received. The data obtained were processed by the application of the IBM SPSS 20 program, namely with the help of descriptive statistics reliability analysis and correlate-bivariate. A total of 276 respondents participated in the research. The aim of the paper is to identify certain variables such as the quality of the leader-follower relationship on the motivational potential of the leader, and to determine the involvement of the leader in the strategic planning process, ie the influence of this variable on the achievement of the company's competitive advantage. conferenceObject 2516 2534 International Business Information Management Association Conference (IBIMA)