2026-05-10T14:11:59.340Z http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai

ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:1:10021 2025-01-27T13:46:26Z 1

Evaluating Competitiveness of Tourism Destinations: Insights from Marketing and Experience Indicators 2024 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/10021 https://ia-institute.com/wp-content/uploads/2024/11/IAI-Vienna-Proceedings-2024.pdf T. Radojević М. Кнежевић А. Панић А. Вујко Various indicators were employed to gauge the competitiveness of tourist destinations. Among them, marketing and experience indicators stood out as pivotal factors, emphasized by numerous authors and established theoretical models. Nonetheless, merely possessing robust marketing strategies and memorable experiences didn't guarantee true competitiveness in the tourism market. It was imperative to leverage these indicators effectively to entice travelers to the locale. This article clarified the existing methodology utilized in the TOURCOMSERBIA initiative for continuously evaluating the status of Serbia as a competitive tourism spot, with a specific emphasis on marketing and experience indicators and their impact on tourist appeal. The development of this model occurred across four stages, encompassing extensive literature review, expert consensus gathering, initial testing, and final model verification. Within the TOURCOMSERBIA research, a comprehensive examination of literature pertaining to the competitiveness of the tourism industry was conducted, revealing marketing and experience as prominent indicators, which were underscored within this article. This research endeavored to emphasize the significance of utilizing marketing and experiential indicators to improve the allure of a tourist destination within the global tourism sector. As we delved into the results of the TOURCOMSERBIA exploration, we underscored the pivotal function that marketing and experience indicators played in shaping tourists' perceptions and decisions. By understanding and harnessing these indicators effectively, destinations like Serbia could enhance their competitiveness and stand out in the global tourism market. conferenceObject 5 13 Paper presented at IAI International Academic Vienna Conference, 21th June 2024 at Vienna University, Austria