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ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai:1:1002 2015-02-03T21:36:55Z 1

USING GPS & GIS TOOLS TO DETECT CUSTOMER LOCATIONS IN RETAIL INDUSTRY 2013 http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/1002 http://www.symopis2013.fon.bg.ac.rs/wp-content/uploads/Zbornik_radova_SYMOPIS2013.pdf V. Jovanović Đ. Vukelić Location based services are one of the leading trends in the new developments of the information technology. Their impact could be seen in the different sectors of economy, especially in the retail sector. Very closely connected to the new paradigm of mobility, detecting the customer locations is becoming one of the most important points for any retail industry. Contrary to isolated use of GPS and/or GIS in specific issues related with customer locations and impact to retail industry, there is a need to formulate the integrated approach. Positioning/locating technologies with the communications networks and GIS as synergy integrator would be the elements to form ulate the new framework of location based service. conferenceObject 207 2011 ISBN 978-86-7680-286-9 Zbornik radova SYMOPIS2013